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MEDIA: Advertising Standards Authority

 The ASA ensures that advertisements across UK media stick to the advertising codes, which are:

  • Ads must not mislead.
  • Claims must be supported with evidence.
  • Advertisers should deal honestly and truthfully with consumers. 
  • Ads shouldn't offend. 
The role of regulation:

A body who isn't part of the government but will follow their guidance/ laws. There is a regulator for TV and radio (Ofcom), newspapers and magazines (Ipso), for schools (Ofsted). 

Sometimes regulators deal with/ investigate complaints from the public. Sometimes they can issue fines, bans or warnings. 

I will ensure that I comply to the ASA codes and regulations because I will be direct about what I am trying to sell to the consumer without misleading. I will do this by writing a title of the name of the channel, the release date and where you can find the channel. I will ensure that I do not offend the consumers by ensuring that there are no inappropriate jokes or mocking of any insecurities etc, my advertisements will be appropriate for audiences of all ages, races, ethnicities, classes, sexes and sexual orientations. I will also deal honestly and truthfully with my consumers by truthfully portraying what the aim of my channel will be without deceiving, I would hope that when the consumers reach my channel, they'll feel happy with the way the channel was advertised, therefore they won't feel like they've been deceived or lied to. 

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