Lucy's Y12 Media Blog

 The ASA ensures that advertisements across UK media stick to the advertising codes, which are: Ads must not mislead. Claims must be supported with evidence. Advertisers should deal honestly and truthfully with consumers.  Ads shouldn't offend.  The role of regulation: A body who isn't part of the government but will follow their guidance/ laws. There is a regulator for TV and radio (Ofcom), newspapers and magazines (Ipso), for schools (Ofsted).  Sometimes regulators deal with/ investigate complaints from the public. Sometimes they can issue fines, bans or warnings.  I will ensure that I comply to the ASA codes and regulations because I will be direct about what I am trying to sell to the consumer without misleading. I will do this by writing a title of the name of the channel, the release date and where you can find the channel. I will ensure that I do not offend the consumers by ensuring that there are no inappropriate jokes or mocking of any insecurities etc,...

Initial ideas-  Name of channel: Asylum Of Terror  Genre: Horror Overview of my idea: Each advertisement will contain a generic looking clown character as a running theme throughout them all for a recogniseable way of showing that they're all advertisements for the same channel. Each of my 4 adverts will be a character doing just average everyday activities such as watching TV, on a walk etc, and the clown always finding a way to haunt them. I shall use 4 different phrases at the end of each advert to emphasise the idea that Asylum Of Terror (AOT) is a proper horror channel which will genuinely scare its audience. I'm thinking that these phrases will be: "Be afraid, AOT is looking for you.", "AOT, bringing horror to your home", "Hello, you have entered the Asylum Of Terror." and "Lucy is watching too much AOT.". Each of these phrases will match what is happening in each advertisement.  How my idea will fit the requirements of the brief...

Kuleshov and Eisenstein experimented with cut up footage and how, depending on the sequence, it would get different responses from the audience - demonstrating that context is all important.  This technique has been used by political film makers for propaganda purposes.   This technique established the role cutaways have on creating meanings and representations.  In this task: the clip that I duplicated for each scenario was of one of my fellow classmates laughing. The 3 different scenarios I used to change the meaning and representation of the laughing clip were: tripping over, crying because of the passing of a pet fish and taking selfies. 

'Change Of Mind' For this task, we were asked to make a short video where somebody walks from outside towards the school building, checks their timetable and changes their mind before going back away from school. During the making of this short video, I thought about: The need for a range of shots, camera angles, the use of titling to give context, involving a form of colour correction (B&W filter) and the importance of following the rules of continuity. The character and narrative I considered for this task was a Sixth Form student with a 'can't be bothered' attitude going to school, only to discover that she had a re-sit maths lesson which was the only reason she needed to turn around and go home.   

https://youtu.be/9mrC_7jGQeU   'The Disappearance'. The class drama was the first real task that we did to get an idea of how to film and edit media. As a class, we all contributed to the making of production - coming up with the plot and characters, we also did all the filming and editing. We each used the footage we had got to edit together a short video, using Adobe Premier Pro. Due to Covid - 19 restrictions, we were limited on what we could do because we couldn't film in many different locations to enhance the production, so we made use of what we had by filming in our classroom.  With my edit I decided to focus on how oblivious Mr Welch's and Byron's characters were throughout the production, despite the whole class were gradually going missing one by one, both of them seem completely clueless that anything is happening, hence the reason why my character says "Sir are you completely unaware of what's going on?" and Byron is sat just completely cl...