My TV adverts for a new horror channel called ‘Asylum of Terror’ will aim to create a brand identity that is unique and different to other horror channels. I aim to almost make a mockery of clique horror channels and enforce the idea that most people don’t actually find them scary because they’ve seen the same thing many times before. My channel will include fresh and modern content which will appeal to a younger audience, my target audience is 16-30-year-old individuals who enjoy horror. All 4 of my adverts will include a generic looking ‘creepy girl’ to link each advert together. Each of my adverts will consist of somebody doing an everyday type of activity and the ‘creepy girl’ will always find a way to try and haunt them, but the person is never fazed by him, adding some humour and irony to my adverts. The sense of humour within my adverts will fit the requirements of the brief because it will allow them to be aired at any time of the day on commercial TV. The g...