HORROR: Jump scares Forest/ woods Big mansion Everyman Low-key lighting Chiaroscuro lighting Sense of mystery Different narrative strands Pathetic fallacy Canted angles Dark coloured clothes/ costumes Non - diegetic sounds Titling to say the date set Knives and blood Lots of use of make-up Close-up shots Set pre - technology Steve Neale genre conventions theory: Neale argue that genres are not created but developed through a process where producers use similar codes and conventions in productions which then become repeated. "Genres are instances of repetition and difference." In my advertisements for the main NEA, I would like to focus on: lowkey lighting, non-diegetic/ diegetic sound, use of knives as a prop, plenty of close-up shots, jump scares and the use of an everyman. Screenshot from the trailer for COME PLAY (2020), this shows both lowkey lighting and strange and unusual activity. The unusual activity is a lightb...