Skip to main content

MEDIA: Kuleshov Experiment

  • Kuleshov and Eisenstein experimented with cut up footage and how, depending on the sequence, it would get different responses from the audience - demonstrating that context is all important. 
  • This technique has been used by political film makers for propaganda purposes. 
  • This technique established the role cutaways have on creating meanings and representations. 
In this task: the clip that I duplicated for each scenario was of one of my fellow classmates laughing. The 3 different scenarios I used to change the meaning and representation of the laughing clip were: tripping over, crying because of the passing of a pet fish and taking selfies. 

Comments

Popular posts from this blog

MEDIA: Continuity Task

'Change Of Mind' For this task, we were asked to make a short video where somebody walks from outside towards the school building, checks their timetable and changes their mind before going back away from school. During the making of this short video, I thought about: The need for a range of shots, camera angles, the use of titling to give context, involving a form of colour correction (B&W filter) and the importance of following the rules of continuity. The character and narrative I considered for this task was a Sixth Form student with a 'can't be bothered' attitude going to school, only to discover that she had a re-sit maths lesson which was the only reason she needed to turn around and go home.   

MEDIA: Advertising Standards Authority

 The ASA ensures that advertisements across UK media stick to the advertising codes, which are: Ads must not mislead. Claims must be supported with evidence. Advertisers should deal honestly and truthfully with consumers.  Ads shouldn't offend.  The role of regulation: A body who isn't part of the government but will follow their guidance/ laws. There is a regulator for TV and radio (Ofcom), newspapers and magazines (Ipso), for schools (Ofsted).  Sometimes regulators deal with/ investigate complaints from the public. Sometimes they can issue fines, bans or warnings.  I will ensure that I comply to the ASA codes and regulations because I will be direct about what I am trying to sell to the consumer without misleading. I will do this by writing a title of the name of the channel, the release date and where you can find the channel. I will ensure that I do not offend the consumers by ensuring that there are no inappropriate jokes or mocking of any insecurities etc,...