HORROR:
- Jump scares
- Forest/ woods
- Big mansion
- Everyman
- Low-key lighting
- Chiaroscuro lighting
- Sense of mystery
- Different narrative strands
- Pathetic fallacy
- Canted angles
- Dark coloured clothes/ costumes
- Non - diegetic sounds
- Titling to say the date set
- Knives and blood
- Lots of use of make-up
- Close-up shots
- Set pre - technology
Steve Neale genre conventions theory:
Neale argue that genres are not created but developed through a process where producers use similar codes and conventions in productions which then become repeated. "Genres are instances of repetition and difference."
In my advertisements for the main NEA, I would like to focus on: lowkey lighting, non-diegetic/ diegetic sound, use of knives as a prop, plenty of close-up shots, jump scares and the use of an everyman.
Screenshot from the trailer for COME PLAY (2020), this shows both lowkey lighting and strange and unusual activity. The unusual activity is a lightbulb exploding out of nowhere which seems extremely mysterious.
Here is another screenshot from 'COME PLAY'. This shows another typical horror genre convention of the use of a knife as a prop. I would quite like to use knives as a prop because I think it puts the audience on edge and makes them wonder what the knife is going to be used for. Here is another example of lowkey lighting and also the use of an Everyman (the mum) who is the most frightened as she is ordinary. There is also use of unusual activity and a completely inhumane creature in the background which will frighten and shock the audience. 


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