Advertising and lighting:
- Indicates high/ low quality - usually this is more a case of how well it is done.
- Sets the mood.
- Draws attention to the product.
- Makes the actor look better.
3-point fill lighting: 3 lights create a normal - looking scene with soft shadows and average colours. Used in most 'normal' scenes with any object in focus.
Chiaroscuro lighting: Characterised by harsh lighting that creates an extreme contrast between different areas of the shot, such as a characters face. can be used with colour, but also can be used in black and white for a different feel.
High-Key lighting: Uses harsh, bright likes to reduce contrast in the scene, giving it a white-washed , clean look with no shadow in frame.
Low-Key lighting: All about creating shadows and contrast between colours. It is used to create atmosphere: mystery and drama.
Backlighting: When the scene is lit directly from behind, usually by some sort of natural light, used to create a silhouette. Mostly used in romantic films.
Natural lighting: Either natural light coming from the sun, or a light course that has a light yellow or white hue.
Artificial lighting: Light that comes from a man-made source, such as lightbulbs or fluorescent lights. Often have a blue-grey or a yellow-orange hue.
Note: Although a lot of lighting adjustment can be done in colour correction in post-production, it is easier to make footage darker than lighter.
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