Skip to main content

MEDIA: Lighting Practise Task

Advertising and lighting:

  • Indicates high/ low quality - usually this is more a case of how well it is done. 
  • Sets the mood.
  • Draws attention to the product.
  • Makes the actor look better.
3-point fill lighting: 3 lights create a normal - looking scene with soft shadows and average colours. Used in most 'normal' scenes with any object in focus. 
Chiaroscuro lighting: Characterised by harsh lighting that creates an extreme contrast between different areas of the shot, such as a characters face. can be used with colour, but also can be used in black and white for a different feel.
High-Key lighting: Uses harsh, bright likes to reduce contrast in the scene, giving it a white-washed , clean look with no shadow in frame. 
Low-Key lighting: All about creating shadows and contrast between colours. It is used to create atmosphere: mystery and drama. 
Backlighting: When the scene is lit directly from behind, usually by some sort of natural light, used to create a silhouette. Mostly used in romantic films. 
Natural lighting: Either natural light coming from the sun, or a light course that has a light yellow or white hue. 
Artificial lighting: Light that comes from a man-made source, such as lightbulbs or fluorescent lights. Often have a blue-grey or a yellow-orange hue. 
Note: Although a lot of lighting adjustment can be done in colour correction in post-production, it is easier to make footage darker than lighter.  



Comments

Post a Comment

Popular posts from this blog

MEDIA: Kuleshov Experiment

Kuleshov and Eisenstein experimented with cut up footage and how, depending on the sequence, it would get different responses from the audience - demonstrating that context is all important.  This technique has been used by political film makers for propaganda purposes.   This technique established the role cutaways have on creating meanings and representations.  In this task: the clip that I duplicated for each scenario was of one of my fellow classmates laughing. The 3 different scenarios I used to change the meaning and representation of the laughing clip were: tripping over, crying because of the passing of a pet fish and taking selfies. 
Post a Comment
Read more

MEDIA: Continuity Task

'Change Of Mind' For this task, we were asked to make a short video where somebody walks from outside towards the school building, checks their timetable and changes their mind before going back away from school. During the making of this short video, I thought about: The need for a range of shots, camera angles, the use of titling to give context, involving a form of colour correction (B&W filter) and the importance of following the rules of continuity. The character and narrative I considered for this task was a Sixth Form student with a 'can't be bothered' attitude going to school, only to discover that she had a re-sit maths lesson which was the only reason she needed to turn around and go home.   
Post a Comment
Read more

MEDIA: Advertising Standards Authority

 The ASA ensures that advertisements across UK media stick to the advertising codes, which are: Ads must not mislead. Claims must be supported with evidence. Advertisers should deal honestly and truthfully with consumers.  Ads shouldn't offend.  The role of regulation: A body who isn't part of the government but will follow their guidance/ laws. There is a regulator for TV and radio (Ofcom), newspapers and magazines (Ipso), for schools (Ofsted).  Sometimes regulators deal with/ investigate complaints from the public. Sometimes they can issue fines, bans or warnings.  I will ensure that I comply to the ASA codes and regulations because I will be direct about what I am trying to sell to the consumer without misleading. I will do this by writing a title of the name of the channel, the release date and where you can find the channel. I will ensure that I do not offend the consumers by ensuring that there are no inappropriate jokes or mocking of any insecurities etc,...
Post a Comment
Read more