Lucy's Y12 Media Blog

AdAverts 1-4 Advert 4/4 which I was unable to complete.     

  My TV adverts for a new horror channel called ‘Asylum of Terror’ will aim to create a brand identity that is unique and different to other horror channels. I aim to almost make a mockery of clique horror channels and enforce the idea that most people don’t actually find them scary because they’ve seen the same thing many times before. My channel will include fresh and modern content which will appeal to a younger audience, my target audience is 16-30-year-old individuals who enjoy horror.     All 4 of my adverts will include a generic looking ‘creepy girl’ to link each advert together. Each of my adverts will consist of somebody doing an everyday type of activity and the ‘creepy girl’ will always find a way to try and haunt them, but the person is never fazed by him, adding some humour and irony to my adverts. The sense of humour within my adverts will fit the requirements of the brief because it will allow them to be aired at any time of the day on commercial TV. The g...

 HORROR: Jump scares Forest/ woods Big mansion  Everyman Low-key lighting Chiaroscuro lighting Sense of mystery Different narrative strands Pathetic fallacy  Canted angles Dark coloured clothes/ costumes Non - diegetic sounds  Titling to say the date set Knives and blood Lots of use of make-up Close-up shots Set pre - technology Steve Neale genre conventions theory: Neale argue that genres are not created but developed through a process where producers use similar codes and conventions in productions which then become repeated.  "Genres are instances of repetition and difference." In my advertisements for the main NEA, I would like to focus on: lowkey lighting, non-diegetic/ diegetic sound, use of knives as a prop, plenty of close-up shots, jump scares and the use of an everyman.  Screenshot from the trailer for COME PLAY (2020), this shows both lowkey lighting and strange and unusual activity. The unusual activity is a  lightb...

Advertising and lighting: Indicates high/ low quality - usually this is more a case of how well it is done.  Sets the mood. Draws attention to the product. Makes the actor look better. 3-point fill lighting:  3 lights create a normal - looking scene with soft shadows and average colours.  Used in most 'normal' scenes with any object in focus.  Chiaroscuro lighting: Characterised by harsh lighting that creates an extreme contrast between different areas of the shot, such as a characters face. can be used with colour, but also can be used in black and white for a different feel. High-Key lighting: Uses harsh, bright likes to reduce contrast in the scene, giving it a white-washed , clean look with no shadow in frame.  Low-Key lighting: All about creating shadows and contrast between colours. It is used to create atmosphere: mystery and drama.  Backlighting: When the scene is lit directly from behind, usually by some sort of natu...

 The ASA ensures that advertisements across UK media stick to the advertising codes, which are: Ads must not mislead. Claims must be supported with evidence. Advertisers should deal honestly and truthfully with consumers.  Ads shouldn't offend.  The role of regulation: A body who isn't part of the government but will follow their guidance/ laws. There is a regulator for TV and radio (Ofcom), newspapers and magazines (Ipso), for schools (Ofsted).  Sometimes regulators deal with/ investigate complaints from the public. Sometimes they can issue fines, bans or warnings.  I will ensure that I comply to the ASA codes and regulations because I will be direct about what I am trying to sell to the consumer without misleading. I will do this by writing a title of the name of the channel, the release date and where you can find the channel. I will ensure that I do not offend the consumers by ensuring that there are no inappropriate jokes or mocking of any insecurities etc,...

Initial ideas-  Name of channel: Asylum Of Terror  Genre: Horror Overview of my idea: Each advertisement will contain a generic looking clown character as a running theme throughout them all for a recogniseable way of showing that they're all advertisements for the same channel. Each of my 4 adverts will be a character doing just average everyday activities such as watching TV, on a walk etc, and the clown always finding a way to haunt them. I shall use 4 different phrases at the end of each advert to emphasise the idea that Asylum Of Terror (AOT) is a proper horror channel which will genuinely scare its audience. I'm thinking that these phrases will be: "Be afraid, AOT is looking for you.", "AOT, bringing horror to your home", "Hello, you have entered the Asylum Of Terror." and "Lucy is watching too much AOT.". Each of these phrases will match what is happening in each advertisement.  How my idea will fit the requirements of the brief...

Kuleshov and Eisenstein experimented with cut up footage and how, depending on the sequence, it would get different responses from the audience - demonstrating that context is all important.  This technique has been used by political film makers for propaganda purposes.   This technique established the role cutaways have on creating meanings and representations.  In this task: the clip that I duplicated for each scenario was of one of my fellow classmates laughing. The 3 different scenarios I used to change the meaning and representation of the laughing clip were: tripping over, crying because of the passing of a pet fish and taking selfies.